Expand recognition by turning the yuru-chara into a three-dimensional figure! Differentiate with eye-catching novelties!
The challenges of expanding recognition in the "Yuru-Chara Sengoku Era"! A promotional strategy using novelty goods.
"Yuru-chara" are often utilized as local characters, and their relaxed appearance helps to increase recognition and popularity, which is believed to have a significant economic impact on the region. However, it may be somewhat difficult to differentiate since many places have already produced typical novelty goods and character merchandise that come to mind. In this blog, we will discuss the challenges of expanding recognition in the "Yuru-chara Warring States Period," advertising strategies using novelty goods, and what "character differentiation" means in making "yuru-chara" stand out. *For more details about the blog, you can view it through the related links. Please feel free to contact us for more information.
